Investing in the right digital services, be it website hosting, website development or customer relationship management (CRM) system, is vital for your business’s digital success. If you take one wrong step, your reputation can go for a toss.
Whether small or large, Google Workspace is a popular choice for businesses of all sizes because of its brilliant integration capabilities. However, to maximise its efficiency, you need a CRM system that complements it perfectly.
In this blog, we discuss the best CRM for Google Workspace that will help you build a good rapport with your customers.
Customer Relationship Management System
A CRM carries a strategic set of technologies that are designed to manage relationships with current and prospective customers for entrepreneurs and businesses. This system aims to improve business performance, enhance customer satisfaction and drive steady growth.
5 Best CRM For Google Workspace
- NetHunt CRM
- Copper CRM
- Hubspot CRM
- Zoho CRM
- Streak
Features of the Best CRM for Google Workspace
● Contact Management
A good Google Workspace CRM offers contact management with all-inclusive features. This contact information includes name, mobile numbers, email addresses and postal addresses.
The features must include capturing contact information, tracking customer interaction with the website, organising and storing the contact database and degradation according to business strategies.
● Lead Management
Lead generation is one of the biggest mottos of having a digital presence. Hence, your Google Workspace CRM must offer you efficient lead management. A good CRM will prioritise leads, automate follow-up procedures, track the progress of each lead and say goodbye whenever necessary.
● Easy Integration
Integration with existing Google Workspace tools is the most important step when implementing your business’ CRM system. The system must seamlessly integrate Gmail, Google Calendar, Google Drive, Google Meet and more.
The integration features allow a streamlined workflow, linking all the essential work tools. You do not have to operate all of them manually, enabling efficiency.
● Adaptability
A good Google Workspace CRM should be able to enable customisation and adaptation features that can scale as your business grows. This adaptability must include dashboards, workflows and reporting features.
When your business needs to grow, your CRM system must be able to adapt to all the changing needs. So, make sure to choose the best Google CRM that is highly adaptable in nature.
● Workflow Automation
The digital workflow is the cornerstone of your entire business setup and also the key to improving efficiency. When you choose the best CRM for Google Workspace, it will offer workflow automation capabilities, including automatically sending follow-up emails, generating reports, assigning tasks to members and other tasks.
When you automate such redundant and repetitive tasks, you can increase productivity and focus on more strategic activities.
● Reports and Analytics
The Google Workspace CRM must generate detailed reports and analyse data. It should also offer useful tools for performance indicators, monitoring sales activities, identifying trends and analysing changes.
With these analytics and reports, you can optimise your sales and marketing strategies for better results.
Conclusion
Opting for the best Google CRM is one of the most significant decisions you can make for your customer relationships. Regardless of the size of your business, you need seamless integration, robust contact management and efficient relation-building using CRM systems.
When searching for CRM for Google Workspace, make a checklist of the above features and choose the one that aligns with it.
